Yesterday, news broke that the brand would let movie marketers sponsor lenses, an animated selfie feature. In December 2014, community geofilters were launched, allowing Snapchatters to submit their own filters for review. McDonald's was the first brand to use sponsored geofilters, which Snapchat introduced in July. The Hollister snapchat filter is almost as depressing as the fact that people wear Hollister Whoa Friday vibes thanks Hollister for the gnarly geotag Teens are sharing their thoughts on social media, and again demonstrating that brands open themselves up to both good and bad word of mouth when they use social media. Snapchat's blog provides specs and templates for community-submitted geofilters, suggesting that a geofence be drawn thoughtfully, kept local and in a public place where people are likely to gather and send Snaps. This is the first time filters have been used at a high school, according to Snapchat and Hollister. "Snapchat is a key social platform for our brand and we continue to look for new, innovative ways to reach our customers through the channels they use most frequently," said Fran Horowitz, Hollister brand president, in a statement. The clothing retailer's sponsored geofilter, an image overlay that reads "Friday Vibes," will appear as an option on teens' phones as they swipe left or right through filters. In good news for Hollister-loving teens and bad news for teachers battling screens for students' attention, the clothing brand rolled out a geofilter today that targets 19,000 U.S.
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